How would you like to create an eBay business where your customers returned to you over and over again to purchase more products from your very own store? Saving you the hassle of spending a lot of time and effort to generate that initial custom, and providing you with the opportunity to concentrate on finding quality goods to offer?
One of the best ways to make serious money from eBay is by generating an email list, allowing you to send information to your previous buyers about new auctions that they might be interested in. If you don't know how to sell things on eBay by utilising an eBay list then keep reading for some handy hints and tips to get you started.
It is important to understand that people hate spam email. Sending ten emails a day advertising auctions in which your previous buyers have no interest would be a quick way to reduce your email list to nothing. That's why it is crucial to only send them information about products that they could be interested in. One of the fundamental lessons in learning how to sell things on eBay is that it is important to choose a niche area and stick to it. If someone has bought something from you in your chosen niche area then that is likely to be an area that they would buy in again, hopefully from you.
Before starting to create your list therefore, you must carefully consider what products you will actually sell from your eBay store. If you wish to sell more than one type of item then consider establishing two different eBay accounts, with two different email lists. This will allow you to correctly target your emails to the correct audience, maximising your sales potential.
Once you have your chosen niche in mind and your eBay store(s) established to sell products within that niche, you will need to start building your email list. One of the best ways to do this is by creating an external website that offers users the ability to sign up to a newsletter on the related topic. For example, if your niche area is colour laser printers, then you could create a website offering advice as to how to select the correct printer, how to find the cheapest printers and more helpful tips, with a clearly visible area for your visitors to sign up to join your list. You can then link to your website from every auction on eBay, and from emails sent out to winning bidders.
With your email list created, the choices as to the content that you email are limitless. You could email additional information to your subscribers, helping them to stay interested, or you could simply email them with the latest offers from your particular store, or of course a mixture of the two. You will be amazed at how many of your customers return to your store for more, especially if you make great customer service one of your priorities.
A thriving email list will soon help you to realise that knowing how to sell things on eBay time and time again isn't rocket science. It's something that anyone can do!
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Wednesday, August 4, 2010
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Ebay
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